Fans of director Peter Jackson are lining up to buy a seat in a movie theater where the world premiere of The Lord of the Rings: The Return of the King will be screened in December.
Wellington's Embassy Theater Trust said Monday it had accidentally tapped into worldwide interest in the trilogy when it advertised its sponsor-a-seat program on a fan Web site.
"There's a huge number of 'Lord of the Rings' fans circling looking for any kind of connection with the films � here's one they can put their names on," said Trust chairman Bill Sheat.
People from Japan to the United States and Canada have been sponsoring a seat in the theater currently being refurbished for the premiere. Already, 613 of the total 748 sponsored seats have been snapped up, some for as much as $1,104.
Payment gives the seat owner the right to a name plaque, showing they helped rebuild the 1920s classic cinema, a refurbishment project championed by Jackson. However, sponsoring a seat doesn't mean they get to sit in it for the premiere.
Saturday, June 27, 2009
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